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How To Improve Your LinkedIn Profile Headline

The headline is the section on your LinkedIn profile below your picture. Here, you have 120 characters to say something about yourself. The description pops up in search results.

Many LinkedIn profiles simply feature the default headline – one’s job title. However, you can get much more out of this valuable piece of digital real estate if you provide a headline that conveys the essence of what you’re all about professionally – a statement that compels people you’d like to connect with to click on your profile.

To do this, consider the audience you aim to entice, your unique value proposition, and the language prospects commonly use. Then, roll all of that into something pithy. A distributor sales professional in the promotional products industry might have a headline that reads: “Strategic partner who builds brand awareness and drives ROI through cost-effective branded merchandise solutions.”

Bottom line: Make your headline about the results and value you can deliver, and it will be more of an asset for you.

Four Fun College Football Branded Merchandise Trends

Promotional products distributors can capitalize by selling similar styles to a variety of markets.

Are you ready for some football?

We’re certainly fixin’ for some. And that’s all well and good, as the 2019 college football season kicks off in earnest this weekend. Of course that means great gridiron action to enjoy. Plus, from a promotional products perspective, there’s also a raft of new branded merchandise to check out from teams across the country. We did a little swag reconnaissance to see what styles might be trending in merch collections. After all, the looks could bellwether trends end-buyers will be keen for promo distributors to provide. Here are four fun trends we found – plus sales tips promo products distributors can use to sell similar styles to end-clients.

Bucket Hats

As Counselor has mentioned previously, bucket hats are back in a big way, and we’re sure Liam Gallagher is pleased. Perhaps Baker Mayfield is to praise (blame?) for the comeback of buckets. Regardless, the style is featuring prominently in the branded merchandise collections of more than a few top college football teams, as seen here with this example from the University of Southern California. Sales Idea: Sure, college, university and Greek life clients are a clear fit. But don’t forget high schools and youth sports leagues. The younger athletes, coaches and parents/supporters are often eager for the cool styles that pop up on campuses and at NCAA stadiums. Also: End-clients in the music and entertainment industry could go for bucket hats, too.

Floral Patterns

Floral and football? Yes, it’s a thing. Saturday afternoon superpowers across the country are featuring branded, button-down, floral-patterned shirts in their swag collections. This scarlet-colored model from the Nebraska Cornhuskers – featuring the famous Nebraska “N” logo throughout -- is a spot-on example. Football’s floral fandom is an outgrowth of one of retail’s hottest casual everyman apparel trends – namely, form-fitting patterned short-sleeve woven shirts. Sales Idea: You already know certain hospitality clients favor the style, but go beyond that. Start-ups and otherwise youthfully-vibed technology firms could convey their cutting-edge, quirky/irreverent culture with branded floral shirts.

Color Block Polos

Color block polo shirts like this one from the Alabama Crimson Tide are sure to be favored by coaches on the sidelines of some this season’s biggest games. The style, which features an abrupt top/bottom cut off between the different colors just below the chest, incorporates a fetching flourish in the form of heathered-style striping in the lower half. Sales Idea: Try golf events and corporate stores. Really, companies and corporations of all varieties could be keen to outfit sales associates in this casual logoed wear look.


Many of the NCAA’s top pigskin programs are selling quarter zips, hooded sweatshirts and even hooded T-shirts that feature performance features and gradient coloring. This hooded tee from the Miami Hurricanes is an excellent incarnation of the trend, featuring as it does a gradient that rises from black to light gray before ending in white around the upper chest/shoulders. Sales Idea: Beyond the obvious of schools and youth sport teams, consider gyms/fitness centers, mixed martial art studios, independent auto body/custom vehicle shops, wellness programs and more.

Innovation Watch: The Shirt With a Built In Air Conditioner

It’s one of those cutting-edge innovations that one day could find its way to the promotional products industry.

Sony is looking to launch a new wearable technology device capable of cooling you down on hot days and warming you up on chilly ones.

The Reon Pocket is a smaller-than-a-smartphone temperature controlling device that slips into a tiny pocket located in the center of the upper back on a specially-designed T-shirt.

The Reon Pocket slots into the back pocket of its companion shirt.

Using small electrical currents to absorb or deliver heat, the device can cool local skin temperature by about 23 degrees – from 96.8 Fahrenheit to 73.4 Fahrenheit, or raise local skin temps by 14 degrees. Wearers control the cool-spreading or heat-providing through a companion mobile app. A single charge via USB Type-C lasts approximately 24 hours.

Interestingly, Sony was crowdfunding the device, which costs about $130 with the shirt. As of this writing, the Japan-based technology company was at 104% of its fundraising goal. The Reon Pockets are slated to start shipping in Spring 2020. They’ll initially be available in Japan only, but expansion could come if the product finds success. Certainly, those sweating out the hot and humid summers that typically suffocate much of the U.S. could be interested.

The Reon Pocket can cool or warm the body.

While Reon Pockets and related wearable tech devices aren’t poised to take over the promo products industry tomorrow, such innovations are worth keeping an eye on. Certainly, some of yesterday’s clever longshots have become today’s in-demand products. We could see tech-driven cooling devices like this catching on, especially as global temperatures reportedly continue to rise. The companion shirts, for instance, could be branded with team names (front and back pocket) and worn by athletes at all levels. Wellness programs could feature logoed shirts and other apparel with pockets capable of cradling the cooling gadget. Sure it won’t be tomorrow, but it could be someday.

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